Hardwood Lumber Blog

Insights and perspectives relevant to the hardwood lumber business.

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Wednesday, 11 January 2017 14:41

Are you dealing with new marketing realities?

I was having a discussion the other day with a fellow marketer in the hardwood lumber industry. Our conversation focused on some key aspects of…
Where do you see your business headed in 2017? Like every other company in the, we are busy planning ahead for what’s likely to be…
Tuesday, 03 January 2017 19:54

Rift & Quartered is not just for White Oak

Many people familiar with hardwood lumber know that the most popular rift & quartered programs are in white oak. But that is not the only…
Thursday, 22 December 2016 20:51

Tips to Avoid Communications Overload

It doesn’t seem that long ago that the daily tools of communication in the hardwood lumber industry were a phone call and a facsimile. But…
There is little debate that the tropical hardwood lumber business in the United States has been experiencing a slowdown over the last year or so. …
Thursday, 08 December 2016 14:18

Do you like your hardwood lumber surfaced?

If you are familiar with the hardwood lumber industry you know that unless specified, kiln dried hardwood lumber from the concentration yard is typically provided…
How often do you review your employees performance?  If you are like most it is probably done annually.  However, have you ever considered doing it…
Friday, 02 December 2016 15:35

Do you track impressions or engagement?

Whenever I am involved with a conversation pertaining to marketing metrics I am reminded of the famous quote by John Wanamaker, a successful U.S. merchant…
We live in a world where the only sure thing is change—meaning, that what proved effective for a business yesterday may have little or no…
One of the fundamental concepts of marketing is to understand and address the needs, wants and demands of your target market. In short, needs are…

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