Hardwood Lumber Blog

Insights and perspectives relevant to the hardwood lumber business.

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Wednesday, 15 February 2017 20:48

Are you looking for an alternative to Rosewood?

Many of our customers in the United States have been speaking with us about suitable alternatives to Rosewood.
Wednesday, 15 February 2017 10:23

What does your marketing funnel look like?

We are all probably very familiar with the different stages and categories of the traditional sales funnel. Most successful businesses manage, inspect and report on…
Now, do not get us wrong, we do believe you should pay for what you order, but are you ordering lumber you can’t use? If…
Thursday, 02 February 2017 17:08

Do you have a Customer-Centric Culture?

There’s a lot of talk these days about adopting a “customer-focused” approach to business, though that could leave one wondering what other focus might be…
Red oak is still one of the most popular and plentiful hardwoods in the market. For years it has been one of the most widely…
Sometimes you can take it for granted, but the North American hardwood lumber industry has really come a long way. It becomes extremely evident when…
Like other B2B industries, “transparency” seems to be one of those business buzzwords we keep coming across in the hardwood lumber industry. But what does…
Wednesday, 11 January 2017 14:41

Are you dealing with new marketing realities?

I was having a discussion the other day with a fellow marketer in the hardwood lumber industry. Our conversation focused on some key aspects of…
Where do you see your business headed in 2017? Like every other company in the, we are busy planning ahead for what’s likely to be…
Tuesday, 03 January 2017 19:54

Rift & Quartered is not just for White Oak

Many people familiar with hardwood lumber know that the most popular rift & quartered programs are in white oak. But that is not the only…

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