Hardwood Lumber Blog
Insights and perspectives relevant to the hardwood lumber business.
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Friday, 07 July 2017 20:23
Do You Have a Strong Value Proposition?
Long before you plan advertising, develop marketing campaigns or structure customer offers it’s imperative that you have a strong value proposition. Generally speaking, your value…
Thursday, 22 June 2017 19:03
Should You Be Considering Yellow Birch More Often?
If you mention using yellow birch to those in the hardwood lumber industry there is a good chance that the first thing they think of…
Thursday, 15 June 2017 13:58
Is Thought Leadership Important?
For those competing in the B2B marketplace these days you know it is not always enough to just create a respected and reliable company. The…
Tuesday, 13 June 2017 15:40
What do you look for when visiting a hardwood sawmill?
From experience, we have found that our customers, hardwood distributors and manufacturers that utilize hardwood lumber in their products, love to visit sawmills. They find…
Wednesday, 31 May 2017 13:41
Maximize Your Customer Feedback
We’ve talked before about the importance of balancing the pursuit of customer acquisition with the need to develop and retain customer relationships. We know from…
Tuesday, 23 May 2017 18:03
Could Red Grandis be a good hardwood lumber substitute for you?
From time to time market demand shifts cause companies to research different hardwood species for products they manufacturer. When using hardwood lumber, product substitutes are…
Monday, 15 May 2017 20:23
How to More Effectively Delegate to Your Team
Many business leaders understand the importance of delegation. But delegation isn’t always easy. Some contend it’s in the psychological makeup of business leaders to insist…
Friday, 12 May 2017 18:08
5 reasons to consider SLR2E Hardwood Lumber
Most companies that use hardwood lumber to manufacture their products order bundles with standard random widths and lengths. Some work with their hardwood lumber suppliers…
Wednesday, 03 May 2017 14:45
Is Rustic Grade Hickory Making a Comeback?
In recent years, rustic grade hardwood lumber has consistently been a popular request. We regularly receive inquiries for rustic white oak, cherry and even walnut.…
Tuesday, 02 May 2017 15:13
Are Your Employees Brand Ambassadors?
When it comes to cultivating advocates for your brand, who’s better placed to assume this important role than your dedicated workforce? Your employees often work…
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Friday, 21 April 2017 20:55
How to Promote Teamwork and Boost Productivity
Finding the right employees for an organization is a big challenge these days. The talent pool of quality candidates is limited, and it's impossible to…
Friday, 21 April 2017 17:55
Where your Tropical Lumber is Dried is Important
When it comes to using tropical hardwood lumber in products, manufacturers in the United States are quite demanding in regards to moisture content levels. Most…
Wednesday, 12 April 2017 21:16
Does American Beech Receive Enough Consideration?
American beech, (Fagus grandifolia), is one of the less frequently requested North American hardwood lumber species, but should it be?
Friday, 07 April 2017 15:55
Could Adding the 4As to Your Marketing Mix Make a Difference?
Most people are familiar with the 4Ps of a marketing mix, (product, price, place, promotion). But how many people are familiar with the concept of…
