Hardwood Lumber Blog
Insights and perspectives relevant to the hardwood lumber business.
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Monday, 13 August 2018 18:50
5 Tips to Boost Customer Loyalty
Acquiring new customers is a top priority for every business. But sometimes, in the hunt for new customers, those who previously purchased a company’s goods…
Monday, 06 August 2018 13:28
5 Reasons Beech Might Be For You
American Beech, (Fagus grandifolia), is not requested as often as other North American hardwood lumber species like Red Oak, Cherry or Walnut, but should it…
Thursday, 26 July 2018 17:29
What is the FSC Controlled Wood Standard?
As consumers become more conscious of the origins of the products they are purchasing, it is becoming even important to know where the hardwood lumber…
Monday, 23 July 2018 13:32
How Your Value Proposition Helps You Stand Out from the Pack
Marketing for businesses once consisted primarily of boasting about a product or service’s unique features and qualities. Touting these special features or qualities was enough…
Friday, 20 July 2018 14:34
The Truth About Spanish Cedar
Despite its name, Spanish Cedar isn’t from Spain! Spanish Cedar is actually closely related to the Mahogany family (Meliaceae) which includes Genuine Mahogany (Swietenia macrophylla),…
Thursday, 12 July 2018 20:23
Engaging Employees Through Communication
Employee engagement remains a hot topic among employers, even those in the hardwood lumber industry. It’s more important than ever that your workforce stays engaged…
Tuesday, 10 July 2018 15:38
Revisiting Red Oak
Red Oak is one of the most widely used and abundant hardwoods in the eastern United States. Prized by many in the production of furniture,…
Tuesday, 26 June 2018 20:18
Boosting Employee Engagement and Brand Awareness with Social Media
There was a time not so long ago when employers—alarmed by the rapid increase of social media activity among employees—sought to restrict such activity in…
Monday, 25 June 2018 15:46
Outstanding Visit to our Red Grandis Supplier in Uruguay
Recently, I made a visit to Uruguay to see our good friends at Urufor. Urufor has been in operation since 1992 and deals exclusively in…
Tuesday, 19 June 2018 17:03
3 Tips for Becoming a Better Negotiator
In the hardwood lumber industry, sales conversations and closing deals can span a considerable amount of time. Deals are negotiated, amended, revised, sometimes re-negotiated all…
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Thursday, 14 June 2018 14:12
Great Demand for North American Hardwood Logs
It is no secret the demand for hardwood logs has been steadily increasing over the past few years. So what has been behind this increase…
Friday, 08 June 2018 15:39
Increase in Walnut Demand due to Design Trends?
Of the many North American hardwood species, Black Walnut, more commonly known as just Walnut, is among the most popular. With its distinct brown coloration,…
Friday, 25 May 2018 15:26
Tips on Measuring Your Marketing ROI
Companies often engage in a wide spectrum of marketing programs in their attempts to feed the sales pipeline. Of course, some lead generation efforts are…
Friday, 25 May 2018 12:30
An Impressive Brazilian Hardwoods Concession Visit
In recent years the legality of importing tropical hardwoods has been a hot topic, and importing hardwoods from Brazil is no exception. Keeping this in…
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