Tony Cimorelli

Your business is growing, and demand is strong. There’s intense pressure to recruit and hire more salespeople. But success can often be a double-edged sword. If you hire too quickly—and neglect to build a sales culture in which your new recruits can thrive—you can risk future sales.

Few things in business are assured, but one truth is absolute: Companies must diligently manage and protect their reputation. In our digital era this top priority mostly applies to your online status, where even a seemingly insignificant consumer complaint can cause severe damage to your reputation.

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