Tony Cimorelli

If you mention using yellow birch to those in the hardwood lumber industry there is a good chance that the first thing they think of using it for is plywood.  However, yellow birch can be an excellent species for many other issues.

For those competing in the B2B marketplace these days you know it is not always enough to just create a respected and reliable company. The customer decision making process typically involves many people and many levels of approval. It can help when customers and prospects are aware of your brand, your reputation and what you stand for as an organization. It can be a key point of differentiation, something that sets you apart in a crowded field.



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