Tony Cimorelli

Recruiting, training and retaining a quality workforce can be a significant challenge for many organizations.  For companies in the hardwood industry that is no different.  As schools prepare today’s students for post-graduation lives, careers in the global forest products industry are not always top of mind.   Maybe that is changing.

Long before you plan advertising, develop marketing campaigns or structure customer offers it’s imperative that you have a strong value proposition. Generally speaking, your value proposition refers to the promise your business makes to deliver value to your customers.



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