Tony Cimorelli

Effective teamwork is important in the creation of an engaged and productive workplace. However, in some work environments, this dynamic can be difficult to achieve. The causes vary, but a lack of teamwork usually results in low employee engagement and an absence of creative and productive input.

There are numerous reasons to focus on differentiation in your company’s marketing efforts. The most important reason might be that this strategy facilitates a better understanding in your customer’s mind of exactly how your business differs from what appears to be a crowded field of similar product offerings.

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